The addictive quality of Browsing

Browsing can be addictive, let's face it. Whether it's shopping (online or brick-and-mortar), "surfing the web" from the old days, or traversing a social network site, the temptation of clicking just once more to see what might be there can be almost irresistible.

This is a good thing.

Addiction, in a lesser, slightly diluted form, is simply motivation. If someone is motivated to traverse a site and learn what's there, and to truly participate and add value (posting comments, buying products, rating photos), the value of the site increases exponentially.

This is why web-based, hyper-linked, visual, experiential web sites are the perfect way to deliver a community experience; it can truly draw everyone in, even those who just want to browse...